That´s what people do. They fall and then, eventually, rise up, with the certainty that they will never fall for that trick again. And that is precisely when the illusion restarts. There is no magic in it, only illusion that may bring us comfort or even happiness, if we really start to believe in it.
There are certain things in life we grab with all our strength, desiring they will never end, wishing they fulfill our hope that forever actually exists. But the strength blinds us, precisely until the moment we realize they are not there anymore. In fact, we then understand they were not there in the first place. Was it a dream, a parallel world, where Alice fights against the Queen of Hearts? Is the pain of the discovery more real than the warm feeling we once had?
Maybe that is what faith it is all about. Maybe it is hope who orchestrates this illusion.